The Walt Disney Company has entered into a new global partnership with TikTok that will enable content creators on the platform to produce and share short-form videos featuring characters and scenes from Disney films and shows.
Under the agreement, selected creator videos will be displayed on Disney+ in a new vertical-video section known as the Verts tab. The initiative is designed to attract younger viewers and deepen their engagement with Disney’s entertainment franchises.
The pilot scheme is expected to launch in the United States in the coming months before being rolled out to other markets globally.
Disney’s Chief Marketing and Brand Officer, Asad Ayaz, said the partnership would provide creators with a wider platform to showcase their work while giving audiences new ways to engage with the company’s stories.
He noted that fans have increasingly become storytellers themselves, using digital platforms to express their creativity around Disney’s movies and programmes.
TikTok’s Head of Entertainment, Dawn Young, also highlighted the role of creators in keeping films and television shows relevant beyond their original releases.
According to Young, creators help extend the lifespan of movies and shows by generating discussions and content that fans discover, interact with and share.
The collaboration is therefore expected to connect TikTok’s creator-driven culture with Disney+’s streaming audience, creating more opportunities for fans to engage with Disney content through short-form videos.
Disney, TikTok Partner to Bring Creator Videos to Disney+
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